HOLLY HUNT Introduces The Onward Collection Marking A New Chapter in the Brand’s Design Legacy

Design Director Chris Eitel Brings a Fresh Perspective with his First Collection for HOLLY HUNT Studio

Leading modern design brand HOLLY HUNT announces a pivotal evolution with the debut of Onward, its first collection designed under the creative leadership of SVP and Executive Creative Director Jo Annah Kornak and newly appointed Design Director, Chris Eitel.

Featuring vibrant finishes, sculptural forms, and unexpected proportions, the nine-piece furniture collection marks the beginning of a new era for HOLLY HUNT Studio — one that honors the brand’s rich heritage of uncompromising quality, refined luxury, and timeless design while confidently embracing a bold new vision for the future. Onward will be available exclusively through HOLLY HUNT showrooms and HOLLY HUNT partner showrooms from March 2026.

"Onward represents a defining moment,” says Kornak. “It embodies the ambition of the design studio and illuminates the path ahead. Each piece is designed to make a statement, crafted to command attention and play the hero in any room. This collection remains true to the brand’s DNA while offering Chris’ fresh new perspective."

Developed in close collaboration with Kornak, Eitel, and the HOLLY HUNT Studio team, Onward is unapologetically bold, reflecting a commitment to innovation and a renewed creative energy that reinforces the brand’s position as a leader in modern furniture design. It is a celebration of materiality, form, and expressive color with rich solid wood accents, luminous lacquers, and colorful upholstery featured across seating and occasional tables.

“Every iconic design brand reaches a moment when it must reinterpret its legacy to continue building it… onward,” says Eitel. “Onward is playful, vibrant, and the start of something exciting and fresh – a new era for the brand. It captures the spirit of HOLLY HUNT through a modern lens and proves that a storied design house can evolve without losing its soul.”

Each piece in the Onward collection is conceived and completed within HOLLY HUNT’s workrooms, ensuring a unified vision and uncompromised quality at every stage. The design process reflects a perfect harmony of advanced technology – such as precision digital modeling to allow for bold artistic exploration – and meticulous craftsmanship, which emerges through hand-carved detailing, nuanced finishing, and time-honored techniques that bring warmth and individuality to every piece.

Appealing to both longtime collectors and a new generation of design enthusiasts, Onward expands HOLLY HUNT’s design vocabulary and embodies a design ethos that is refined yet confident.


The collection includes:

Isley Sofa
The Isley Sofa is anchored by a sculpted solid wood base that brings structure to a tight seat and back, balancing a crisp profile with ease. Entirely handcrafted and highly customizable, the Isley Sofa adapts across a range of interiors and is designed to endure across generations.

Selina Slipper Chair
The Selina Slipper Chair balances soft curvature with architectural structure, expressed through a fluidly upholstered form anchored by a carved solid wood base. Its armless profile keeps the silhouette open and light, giving the piece a refined presence. Offered with or without a swivel, the Selina Slipper Chair stands confidently on its own or paired. ​

Selina Arm Chair
The Selina Arm Chair balances soft curvature with architectural structure, expressed through a fluidly upholstered form anchored by a carved solid wood base. Low, softly-rounded arms extend subtly from the seat, adding a gentle sense of definition. Offered with or without a swivel, the Selina Arm Chair stands confidently on its own or paired.

Lucius Console
The Lucius Console contrasts a sculpted top finished in distinctive ring-cut veneer with elongated lacquered bases. The veneer reveals the wood’s natural geometry with graphic clarity, while the bases introduce a fluid vertical rhythm—shifting from tonal alignment to bold contrast through customizable color. The Lucius Console can confidently command attention and anchor any space. ​

Wayne Bench
Defined by a smooth, sculptural solid wood base, the Wayne Bench is wrapped by a slim upholstered seat that forms a continuous, saddle-like silhouette. Light in profile, the form is visually anchored by the weight and stability of its base.

Penny Chaise
The Penny Chaise is elevated by solid wood bases that frame the upholstered form, lending airiness to its profile. An asymmetrical silhouette creates a sense of motion across the piece, shaping a fluid, deliberate composition. Offered in left- or right-facing configurations, the Penny Chaise brings a distinct point of view.

Dent Cabinet
The Dent Cabinet captivates with a surface marked by a rhythmic pattern of recessed forms, adding depth and tactile nuance. Advanced shaping techniques set each indentation in motion, then the human hand refines the surface to an intentional finish. The interior and optional doors are offered in wood veneer or lacquer, allowing material and color to play an expressive role.

Oliver Side Table
Cast entirely in bronze, the Oliver Side Table features a dimpled surface texture reminiscent of rainfall arrested in metal, soft in pattern and precise in execution. Each impression is applied by hand to the mold prior to casting, giving the surface a considered depth and tactile richness.

Yoel Stool
A uniquely sculptural form with versatile appeal, the Yoel Stool allows color and material to take the lead. Offered in a broad spectrum of lacquer finishes and upholstery options, it stands confidently on its own or gains presence through repetition, creating bold contrast and visual interest at a smaller scale.

 

 

 

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For press inquiries, please contact:

Chloe La Motta

Account Manager, Camron Global

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About HOLLY HUNT

HOLLY HUNT designs, produces and showcases high-quality, custom design pieces for the most exquisite residential and commercial interior spaces and properties around the globe. Founder Holly Hunt opened her first eponymous showroom in 1983 and established a reputation for emerging yet timeless design, exceptional quality and outstanding service. HOLLY HUNT showrooms and collections now lead the industry in luxury furnishings, including indoor and outdoor furniture, lighting, rugs, wall covering, textiles, leather, art and accessories. Today, there are 14 HOLLY HUNT-owned to-the-trade showrooms in the U.S. and London, along with partner showrooms in other major markets across North America and Europe and an expanding international presence. 

Contact

801 West Adams Street Chicago IL 60607 United States

www.hollyhunt.com